Twisted tales on life

On the marketer who is going off-consumption

May 21, 2008 · 2 Comments

Old readers and friends will know the problems that I have if I stay at one place and do the same thing over and over again – I need to be out somewhere, live a little as defined by so many businesses today (which means spending oodles of money), party a bit and shop (incessantly).

Maybe this is the main reason for the healthy respect I have developed for Gaurav Mishra who has embarked onto a year long experiment to be off-consumption.

While there are a lot of cynics who might think this is really nothing extra-ordinary as most middle-class Indians do it, I have to point out that for a person who has moved on from humble origins to a reasonably well-settled lifestyle and is hence more used to doing what we all do a lot – consuming, this does become a big thing.

I have tried before to shake it off when I was in dire straits (unlike Guarav) and still found myself back to my usual antics within the space of a month, which is why I will be following him with a lot of interest now. Who knows, it just might inspire a lot of us to stop looking at consumption as the only ticket to happiness.

P.S He does have some great ideas on how to have fun without money though. :)

Categories: Ramblings

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